Threads: Is this Meta's answer to Twitter?
Meta's new social media app, Threads, is off to a good start.
Since its Wednesday night launch, it has accumulated almost 23 million sign-ups.
Although this is a sizable amount, the platform is still in its infancy.
Compared to Twitter, Threads is meant to be a more intimate and private experience.
Many of Twitter's features, such direct messaging, are absent from it.
It is still under construction, though, and more features are being added.
It's unclear whether Threads will be able to hold its own against Twitter in the long run.
However, for the time being, it is a potential new platform that is worthwhile monitoring.